Elements of an Eye-Catching Cover
Self-published books and books published with independent publishers need to be as eye-catching as the books other companies publish. Potential buyers who are surfing the internet make up their minds in seconds. Few seconds. That’s why your book cover needs to have these elements.
- Title that conveys what the book is about. One-word titles seem to be popular these days, but that can be chancy. The title of my book, The Grandma Force, makes people think about the word force. While you are thinking of a title, think about the sub-title.
- Explanatory sub-title. The sub-title should leave no doubt about the theme of your book. A long sub-title is fine. In fact, a long subtitle can tell the potential what they need to know. How Grandmothers are Changing Grandchildren, Families, and Themselves is a long sub-title and it works.
- Font that suits the title. You wouldn’t put a Gothic font on a health book, for example. Keep in mind that different fonts spark different emotions. Make sure the font you choose fits the subject of your book. You may want to research this before you finalize your title.
- Your credentials. Choose a font that is easy to read. I paid a marketing expert to evaluate my book cover. I was surprised that she advised me to put BS, MA after my name, but I did. (BS and MA without periods are correct according to the Associated Press Style Book.)
- A Brief endorsement. This endorsement should come from an expert and/or influencer. Finding someone to endorse your book takes time, so allow weeks for this. The endorsement at the top of my cover is just the right length.
- Grabber photo, drawing, design, or colors. Use a photo that makes people visualize themselves. Most people think they look 10 years younger than they really are, so keep this in mind when you choose your photo. Ask a graphic designer about their opinion of the photo.
Show your cover to friends and RRBC members before it goes to press. Their suggestions can make a good cover great.
About the author…
Harriet Hodgson, BS, MA has been a freelance writer for 42+ years, is the author of thousands of print/online articles and 42 books. She is a member of the Association of Health Care Journalists, Alliance of Independent Authors, and Minnesota Coalition for Death Education and Support.
Harriet is Assistant Editor of the Open to Hope website. She is a contributing writer for www.opentohope.com, The Grief Toolbox, and “Grief Digest,” now an online magazine.
A popular speaker, Harriet has given presentations at The Compassionate Friends national conference, Bereaved Parents of the USA national conference, public health, Alzheimer’s, and caregiving conferences. She has appeared on more than 185 radio shows, including CBS Radio, and dozens of television stations, including CNN.
This award-winning author loves writing so much she writes in her sleep. GRIEF DOODLING: BRINGING BACK YOUR SMILES, written and illustrated by Harriet, is her latest book.
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