#RRBC Shines the light on #RWISAAuthor, @healthmn1, Day 6 as May’s “Spotlight” Author! @RRBC_Org @RRBC_RWISA @Tweets4RWISA


Elements of an Eye-Catching Cover

Self-published books and books published with independent publishers need to be as eye-catching as the books other companies publish. Potential buyers who are surfing the internet make up their minds in seconds. Few seconds. That’s why your book cover needs to have these elements.

The Grandma Force by Harriet Hodgson

  • Title that conveys what the book is about. One-word titles seem to be popular these days, but that can be chancy. The title of my book, The Grandma Force, makes people think about the word force. While you are thinking of a title, think about the sub-title.
  • Explanatory sub-title. The sub-title should leave no doubt about the theme of your book. A long sub-title is fine. In fact, a long subtitle can tell the potential what they need to know. How Grandmothers are Changing Grandchildren, Families, and Themselves is a long sub-title and it works.
  • Font that suits the title. You wouldn’t put a Gothic font on a health book, for example. Keep in mind that different fonts spark different emotions. Make sure the font you choose fits the subject of your book. You may want to research this before you finalize your title.
  • Your credentials. Choose a font that is easy to read. I paid a marketing expert to evaluate my book cover. I was surprised that she advised me to put BS, MA after my name, but I did. (BS and MA without periods are correct according to the Associated Press Style Book.)
  • A Brief endorsement. This endorsement should come from an expert and/or influencer. Finding someone to endorse your book takes time, so allow weeks for this. The endorsement at the top of my cover is just the right length.
  • Grabber photo, drawing, design, or colors. Use a photo that makes people visualize themselves. Most people think they look 10 years younger than they really are, so keep this in mind when you choose your photo. Ask a graphic designer about their opinion of the photo.

Show your cover to friends and RRBC members before it goes to press. Their suggestions can make a good cover great.

About the author…

Harriet Hodgson, BS, MA has been a freelance writer for 42+ years, is the author of thousands of print/online articles and 42 books. She is a member of the Association of Health Care Journalists, Alliance of Independent Authors, and Minnesota Coalition for Death Education and Support.

Harriet is Assistant Editor of the Open to Hope website. She is a contributing writer for www.opentohope.com, The Grief Toolbox, and “Grief Digest,” now an online magazine.

A popular speaker, Harriet has given presentations at The Compassionate Friends national conference, Bereaved Parents of the USA national conference, public health, Alzheimer’s, and caregiving conferences. She has appeared on more than 185 radio shows, including CBS Radio, and dozens of television stations, including CNN.

This award-winning author loves writing so much she writes in her sleep. GRIEF DOODLING:  BRINGING BACK YOUR SMILES, written and illustrated by Harriet, is her latest book.

Grief Doodling by Harriet Hodgson'

Follow Harriet on

Twitter @Healthmn1



Thank you for dropping by to support Harriet along her tour.  To follow along with the rest of her 7-day tour, please visit the “SPOTLIGHT” Author forum on the RRBC site and don’t forget to pick up a copy of her book above!  Lastly, we ask that you LIKE and SHARE this post, as well as the “SPOTLIGHT” Author page, to your social media, to enhance Harriet’s support!


Thank you for supporting my blog!

15 thoughts on “#RRBC Shines the light on #RWISAAuthor, @healthmn1, Day 6 as May’s “Spotlight” Author! @RRBC_Org @RRBC_RWISA @Tweets4RWISA

  1. Hi Harriet. I try to put out eye-catching book covers working with any graphic artist. One of my covers was drawn by an artist introduced by my brother. That worked out very well because she drew what I had envisioned. I can really appreciate your advice on this topic.

    Thank you.


  2. Harriet, there is so much valuable information in this post. Choosing a cover is the second most important thing we authors do (after writing a fabulous book)!
    Reading about all you do is certainly inspiring, and I love that you generously share your knowledge and experience with others. Hope this tour was a great one for you! Jade, thanks for being our Maven today and bringing Harriet to us!


  3. Hi Harriet,
    I am enjoying visiting you on your tour because I learn so many things to watch out for. Things like letting your book cover work for you. I agree that it should speak out to your readers and your covers exactly that.
    Thank you.
    Shalom aleichemn


  4. Reblogged this on PTL Perrin Writes… and commented:

    As an Indie Author writing a new series, I often think about what my book covers will look like. Harriet’s example is her eye-catching non-fiction cover (a book that’s next on my TBR list). She’s an amazing lady. Enjoy her post!


  5. Thank you, Harriet, for your book cover suggestions! Your cover is certainly eye-catching! I’ve moved this book to the top of my TBR list. We grandmas are certainly a force to be reckoned with! Thank you for hosting, Jade!


  6. Hi, Harriet! I believe as you do, that covers are extremely important. I have passed on very many books with horrible covers that were probably amazing reads. The information that you share here should ensure that no one has a lackluster cover on any of their books.

    Thanks for hosting, Jade!


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